Founded in 1994, American Cowboy magazine was started by Publisher William Bales and his wife Sandy Bales. In 2006 American Cowboy was purchased by Active Interest Media, and is now based out of Boulder, Colorado. With a fascination of the West, American Cowboy strives to produce a bold, adventurous magazine that portrays the spirit of the West and appeals to the ever-growing number of Western enthusiasts.

In the last few years American Cowboy has been honored with eleven Aim Awards in three years (1999, 2000 and 2001). The awards are presented at the All Industry Conferences sponsored by the Western/English Manufacturing Association (WAEMA).

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